We are living in an era with a very high online competition, it's important to stay up to date with the latest digital trends and do everything you can to make your website and product stand out. We have listed below 10 tips to help you make your ecommerce website stand out from the crowd. 1. A STRONG BRAND SHOULD BE YOUR PRIORITY Whether it's appa...
1. A STRONG BRAND SHOULD BE YOUR PRIORITY
Whether it's apparel, groceries, or gadgets, consumers are increasingly buying from online stores, which presents a huge opportunity for savvy ecommerce brands. But many people only buy from recognized brand names and overlook the rest.
That's why building a recognisable ecommerce brand plays a very crucial role in improving chances of ecommerce business success. If you wish to establish the trust you need to boost your sales with your ecommerce venture, you need to put some serious thought into your branding.
2.USE QUALITY PRODUCT IMAGES
Having high-resolution product images is an absolute must. You cannot ever underestimate the value of quality product photography to your customers. Attractive product photos will get more attention and will better represent your brand.
Any blurriness or pixilation can turn potential customers away, thinking your product may be of the same poor quality. Consider creating galleries for each product so that users can click through your product from different angles.
3. CONSIDER ADDING ON-SITE VIDEOS
Product videos are helpful too. If potential shoppers have concerns about how a product is used (like tech devices), consider adding a short demo video to show them how to properly use the product.
Videos is also a good venue for answering customer questions and concerns once they land on your web pages.
4.MAKE SEARCH BAR SIMPLE AND EASY TO FIND
Imagine this: You're a website visitor on an online store and you are at the decision stage of the buying process. You know exactly what product you want and ready to make the next move. What do you do? The natural tendency is for you to go straight to the search bar and type in the exact product you want, such as '32 GB Desktop Computer' or "iPad".
Look for ways to make your search bar stand out. The positioning, size, color contrast and directions of the search bar will determine its visibility and usability for the users.
5.MAKE THE CART EASILY VISIBLE AND ACCESSIBLE
A mortal sin in ecommerce website: Don't hide the shopping cart icon or put it somewhere weird! Make the cart icon easily accessible and obvious throughout the entire online shopping journey. Consumers expect to see it at the top right of the page, so use that position.
6.USE SOCIAL PROOF TO DRIVE MORE SALES
When searching for the answer to that question, shoppers almost always turn to other shoppers.The best way to leverage social proof is with customer testimonials. By showcasing your existing customers satisfaction, you can persuade potential customers to buy your products.
7.MAKE CATEGORIES EASY TO NAVIGATE
A good indication of a successful ecommerce website can be reflected in its category navigation. Are your products easy to find or are you "burying the lead" as they say?
If your website visitors have to click around 6 different menus before they find the product they're looking for, they're going to get tired looking around — and might click their way right to a competitor's site. So you really have to make your product and category navigation customer friendly.
8.ACCEPT DIFFERENT PAYMENT OPTIONS
You need to give your customers different options to pay for the products on your website. Do not just focus on Visa and MasterCard, you might alienate lots of potential customers. Make sure you have the capability to accept debit cards too in addition to credit cards.
9.USE ICONS AND BADGES THAT SHOW YOUR SITE IS SECURE
The security and confidentiality of their data is a top concern for online shoppers. You should take cyber security seriously. Display any security badges or accreditations your website is using.
Remember, a breach in your cyber security systems could mean the loss of your customer's information and that could cost your business the trust and reputation that you've worked to build up.
10.MAKE CHECKOUT FAST, AVOID LONG FORMS.
Think of your eCommerce checkout form as a staircase; the longer it extends, the less enthusiastic your buyers will be to climb the first step. By keeping your forms short and clear, you are telling your customers that you are trying to make it easy for them from the outset of the checkout process.
Designing an ecommerce website can be challenging — use these tips to give your online shop the overhaul it deserves. Always think like a you're a website visitor. What are your expectations, what are your preferences? When you think like your customer, you can anticipate what they want from your ecommerce store—and then design your site in order to meet those needs.
Need additional help designing your ecommerce site? We're here to help!
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